The Growth Brief

Insights & perspectives

My latest insights.

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US ExpansionNov 5, 2026

US Expansion: The Guide for Quebec Startups

Delaware flip, E-2, L-1 and TN visas, choosing a state, go-to-market: the plan for a successful US expansion. Book a discovery call.

Aerial view of Manhattan and the Brooklyn Bridge in New York under a blue sky
Europe Expansion
Illuminated skyscrapers in the La Défense business district in Paris at dusk
Oct 22, 2026

Expanding into Europe: France as Your Gateway

France, Germany or the Netherlands? GDPR, CETA, French Tech: how a Canadian startup can successfully enter Europe. Let's talk about your project.

Canada
Downtown Montreal lit up at dusk, reflected in the St. Lawrence River
Oct 8, 2026

Expanding to Canada: A Guide for European Startups

Montreal or Toronto, work permits, SR&ED, CRIC, Investissement Québec: what a European startup needs to know to set up in Canada.

Leadership
Business advisor talking with two colleagues around laptops in a shared workspace
Sep 24, 2026

Fractional Strategy Consultant: Why and When to Hire One

A fractional COO or CGO instead of a full-time hire: benefits, costs, use cases and selection criteria for growing startups. Let's talk.

Funding
The CN Tower and downtown Toronto seen through tree branches in winter
Sep 10, 2026

Seed and Series A Fundraising: Canada or the United States?

Round sizes, investor expectations, legal structure, SAFEs: how to prepare your seed or Series A raise in Canada or the US. Let's plan it together.

Funding
Canada's Parliament buildings on the hill in Ottawa, overlooking the Ottawa River
Aug 27, 2026

Startup Grants and Tax Credits in Quebec for 2026

Enhanced SR&ED, the new CRIC, CDAEIA, NRC IRAP, CanExport: a 2026 overview of non-dilutive funding for startups in Quebec and Canada.

Go-to-market
Laptop screen showing performance analytics and bounce rate dashboards
Aug 13, 2026

B2B SaaS Go-to-Market: The ICP, Pricing and Channels That Convert

Define your ICP, set your price, choose between PLG and sales-led, and track CAC and LTV: a practical B2B SaaS go-to-market playbook for growth.

Growth
Workshop board covered in sticky notes describing customer problems
Jul 30, 2026

Product-Market Fit: The Signals to Validate Before You Scale

Retention, the 40% test, sales cycle, NRR: the signals and metrics that prove product-market fit before you accelerate. Run the diagnostic.

Go-to-market
Team gathered around a conference table on a video call with a remote colleague
Jul 16, 2026

Building an International Sales Team: Hiring and Structure

First VP of Sales, local reps, Employer of Record or fractional VP: how to build an international sales team without burning through your cash.

Growth
Worried entrepreneur with her head in her hands in front of her laptop at the office
Jul 2, 2026

Scale-Up: 9 Mistakes That Kill Startup Growth

Scaling too early, hiring too fast, spreading too thin internationally: the 9 mistakes that stall scale-ups and how to avoid them. Run the diagnostic.